Ramble / Privacy and cookies
Privacy and cookies.
What we collect, where it goes, and the choices you have.
Who we are
Ramble Tours & Experiences runs private tours in London, Scotland, Niagara Falls and Toronto. The company responsible for your data is Ramble Tours & Experiences Ltd, registered in England and Wales (company number 16928527), 124 City Road, London EC1V 2NX. Write to us at info@ramble-tours.com.
What we collect, and why
- When you ask about or request a tour: your name, email address and phone number if you give it, your dates, your party and anything you write to us, so we can reply and arrange your tour.
- When you use the concierge: what you type, and the details you give it for your day, so it can answer and our team can follow up.
- When you pay: Stripe takes your card details on its own secure form. We keep a record of the payment, not your card number.
- If you accept analytics cookies: how the site is used, as described below.
Why we're allowed to use it, and how long we keep it:
- Enquiries, bookings and concierge chats: to answer you and provide the tour you ask for. Enquiries that don't go ahead are kept for up to two years; bookings for six years after your tour, for tax and accounting.
- Payments: to take payment and keep the records the law requires, for six years.
- Analytics cookies: only with your consent, which you can withdraw at any time.
We don't send you marketing unless you ask us to, and we never sell your data.
Where your data goes
We keep one main database rather than a separate one for each country. The website itself is served through Cloudflare's network.
| What | Who handles it | Where |
|---|---|---|
| Enquiries, bookings and guest details | Supabase, on Amazon Web Services | Ireland |
| Photos, private attachments and the website's page cache | Cloudflare R2 | Western Europe |
| Nightly copies of the database | Cloudflare R2 | Western Europe |
| A check that a form was sent by a person, not a script | Cloudflare Turnstile | Cloudflare's network, worldwide |
| Concierge chats, while they are being answered | Anthropic, whose AI model writes the concierge's replies | The United States |
| Email with our team | Google Workspace | Google's data centres, including in the United States and Europe |
| Card payments | Stripe | Stripe's data centres, mainly in the United States |
| Website measurement, with no names, emails, phone numbers or messages | Google Analytics, through Google Tag Manager | Google's data centres, including in the United States |
Each of these handles your data under its data processing terms with us. Where data leaves the UK or Canada, it is protected by the safeguards in those terms, such as the UK's International Data Transfer Addendum and the EU's Standard Contractual Clauses.
Cookies and measurement
We use Google Tag Manager and Google Analytics to see which pages and tours people look at, and where our visitors come from. Their cookies stay off unless you accept. You can change your mind at any time, and declining removes the ones already set.
Before you choose, or if you decline, Google's Consent Mode still sends Google basic signals without cookies, such as that a page was seen, and the page's address with anything identifying removed. They store nothing on your device for this purpose.
We never send Google your name, email address, phone number, guest details, chat messages or anything you type into a form. We do not use advertising cookies.
| Name | Whose | What it does | Kept for |
|---|---|---|---|
| ramble_consent | Ramble | Remembers your cookie choice. Stored in your browser, not sent to anyone. | 12 months |
| _ga, _ga_* | Google Analytics | Tells one visit from another, so we can see how the site is used. Only if you accept. | Up to 2 years |
| ramble-guest-lang, ramble-guest-theme | Ramble | Remember your language, and light or dark, on the concierge and payment pages. | 12 months |
| ramble_hotel_code | Ramble | Remembers which hotel sent you, so visits can be counted by hotel. Not sent anywhere but the measurement above. | Until you close the tab |
| ramble_purchase_* | Ramble | Stops one payment being counted twice in our measurement. Holds no payment details. | Until you clear your browser's storage |
| Concierge chat | Ramble | Keeps your chat on screen if you refresh the page. | Until you close the tab |
| Stripe's cookies | Stripe | Set on payment pages, to take a payment safely. | Stripe's cookie policy |
Google Analytics keeps this data for 14 months, with Google Signals switched off.
Your choices and rights
You can ask to see the personal information we hold about you, and to have it corrected, deleted, or passed to you or another organisation. You can also object to how we use it, or withdraw your consent where we rely on it. Write to info@ramble-tours.com and we'll reply within a month.
If you're unhappy with how we've handled your data, please write to us at info@ramble-tours.com.
For guests and partners in Quebec, the person responsible for protecting your personal information is Laurence Mills, our Director, at info@ramble-tours.com.
Changes to this page
This page took effect when this website launched, in November 2026. We'll update it if any of this changes.